Giorgio Armani is pleased to announce the second edition of Films of City Frames, the project which first launched in 2014. This second edition sees Armani join forces with the BFI London Film Festival, to showcase the films to audiences at one of the world’s key film festivals. Once again the designer is demonstrating his commitment to supporting bright new creative talent, and the brand’s strong relationship with the world of cinema featuring glasses from the new Giorgio Armani Frames of Life collection.
Created in collaboration with Luxottica and Rai Cinema, the project involves the most promising students from international film schools, who will be asked to create a series of short films. The schools participating in this edition are:
Scuola Holden – Torino
Academia Internacional de Cinema – São Paulo
Sydney Film School – Sydney
Seoul Institute of the Arts – Seoul
Students will be making short films inspired by real lives – tales told through the eyes of characters in the context of their daily lives. Glasses from the Giorgio Armani Frames of Life collection will be the element that unites the stories, and will play a narrative role. The glasses will be cast as a means of perception, instruments through which the protagonists observe reality, capture feelings and experience situations. Each film will be set in the city where the film school is located.
In this second edition, Rai Cinema will once again oversee the creation of the films during all stages of production, from the evaluation of the script to editing and postproduction.
The short films will be presented in October at the 59th BFI London Film Festival (LFF). The event is organised and promoted by the BFI (British Film Institute), the UK’s lead organisation for film, which invests in and nurtures filmmaking talent, from new filmmakers through to the UK’s most established voices, and provides cultural and strategic leadership for the UK film industry. The LFF provides an ideal showcase for the young directors of Films of City Frames, who will have the opportunity to present their work in front of an engaged audience in one of the world’s most vibrant, stimulating and creative cities.
The progress of the students will be shared on a dedicated section of the website www.framesoflife.com – live from today – and on Armani’s social media channels.
Presenting the new Evening Capsule collection - a remarkable wardrobe of elegant evening wear, able to summarize forty years of an aesthetic that transcends the passage of time, now available in Giorgio Armani boutiques worldwide.
Introducing the new Giorgio Armani Made to Measure campaign, shot by photographer John Balsom in New York. The campaign once again emphasizes the deep connection between Giorgio Armani and the world of entertainment, while this time referencing television, an ever increasingly popular media, featuring iconic black and white shots that were captured of three successful actors who started their careers in television.
The photo shoot captures them rehearsing on stage, or sitting and talking. The spontaneous snapshots represent a new attitude to the bespoke tailored suit: informal yet impeccable, a style simply epitomising a desire to stand out naturally at any time of the day.
Giorgio Armani says: ‘Made to Measure is a unique service designed for the most demanding
customers: a tailored suit that follows the customer’s own body-lines, customised to suit individual
tastes. I think of it as a tool for everyday use, suitable for all ages, all professions, in every part of
The three young actors - American born Matt Bomer, Chinese born Chen Kun and British born Dan Stevens, represent so many modern men, natural and informal, with different cultures and backgrounds, with fast-paced, contemporary lifestyles that know what they want and make a smart choice in what they want to wear.
Matt Bomer says: 'The first tuxedo I ever purchased was Armani. To me, the name has always
been synonymous with class, sophistication, and style. I'm incredibly honored to represent the
made to measure line at this landmark moment in the label's history.'
Chen Kun says: 'It’s a great honor for me to collaborate with Giorgio Armani on this project.
Giorgio Armani Made to Measure is the presentation of tailoring art to demonstrate personality
and perfect solution to combining comfortable and confident.'
Dan Stevens says: 'I'm truly delighted to be collaborating with Giorgio Armani, both personally and
professionally. It's a uniquely excellent feeling wearing something that is made just for you.'
Introducing the new #EmporioArmani collection for Fall/Winter 2016 shot in the streets of New York by Lachlan Bailey.
British GQ Magazine paid homage to Mr.Armani and his inspirational career with a beautiful short film featuring Martin Scorsese, Benicio del Toro, Tony Bennett, Ray Liotta and more. Watch it and read the full story here.
The Olimpia Milano basketball team is getting ready for the playoffs. Take a look at a special photoshoot shot by Giampaolo Sgura, for the latest EA7 Spring/Summer 2015 collection to tide you over in the meantime.
Discover the new collection here.
Meet Buenos Aires-born Maximiliano. He has chosen frames from the new collection that are marked by a retro touch and are a perfect combination of classic and innovative.
Maximiliano adores the theatre and drama as well as roaming the Argentinian countryside on his horse.
He talks about his land with great fondness: “When I close my eyes, I see the ocean, the sun and the fields on the horizon.”
Follow Maximiliano’s steps on the Frames of Life website.
Introducing Melodie from Martinique. Listen to her talk about her dreams and passions in life.
"I love to go back to Martinique, see the places where I belong, pristine beaches and wilderness, to find myself, to feel revived again."
In the new campaign she is seen wearing models from the latest Frames of Life collection. Both sun and optical frames are minimal, sophisticated with a retro touch.
To hear more from Melodie about her life, visit the Frames Of Life website.
Introducing the new Spring Tartan Capsule collection. See the full daytime looks complete with pumps, bags and coats, where the tartan graphics get a new interpretation through soft silk and wool fabrics and head to your Giorgio Armani boutiques to pick up your outfit for the next season.
In the latest Frames of Life campaign Kelly wears different glasses from the newest collection.
Inspired by the style and elegance of the Giorgio Armani's men's fashion collection, the iconic frames, with vintage influences, have been revisited with a modern twist.
The distinctive diamond rivets on the front and the temple tips are a clear reference to the world of Giorgio Armani.
Kelly, originally from Tennessee, left his hometown to travel and upon arriving in Italy, fell in love. He has said that, “Milan is not for everyone… it is for curious, dynamic people who love art as a real form of beauty, a perfect blend of tradition and innovation.”
Find out more about Kelly on the dedicated Frames Of Life website.
In the latest Frames of Life campaign, Anna appears wearing two models from the new line.
The sun frame - is a classic square-shaped design made from excellent materials. It is elegant with accentuated sophisticated details in a chic color with a minimalist allure. The second pair is a perfect combination of vintage inspiration and innovative design. Its distinctive feature is the patented screwless titanium hinge.
“When I think of Finland, the first images I see are wide expanses of frozen lakes and huge forests surrounded by a peaceful atmosphere, a truly unique spectacle.”
Watch Anna talk about her life in and tell her story on the dedicated Frames Of Life website.
On the 9th of April, Giorgio Armani reopened the flagship store in Milan on Via Monte Napoleone.
Located in the historic Palazzo Taverna, the flagship store has been entirely redesigned by Giorgio Armani and his team of architects who wanted to bring out the original geometry of the building, not only inside but out. The interior design is bespoke for the store. Returning to the original architecture of the building, each floor sees a succession of rooms connected by elegant portals with platinum trim. All the rooms have been customized and furnished with the latest designs from the new Armani/Casa collection.
“The reopening of the boutique in Milan comes at a very important time for me, as I celebrate forty years of my company, in conjunction with Expo 2015. The operation therefore has a strong symbolic meaning and aesthetic. It summarizes the enduring values of my work and projects them into the future. I wanted to create a boutique with an elegant atmosphere that welcomes the customer and guides him in the different environments. ” says Mr. Armani.
The Salone del Mobile fair in Milan starts today! To celebrate the occasion, along with the upcoming 40th anniversary of the brand, Armani/Casa is showcasing several design objects including the Jazz bar cabinet, the Jingo and James tables, the Jaime and Hack lamps, Jacques candle holders, Joe board games, the Jaspide paperweight and 40 limited edition pieces of the Justin desk. The striking installation plays innovatively with the shapes and colours of the pieces. This multifaceted project is a blend of creativity and craftsmanship.
Giorgio Armani has said: ‘I was always fascinated by the subtle exchange between sensitivity and taste, which goes beyond the overly simplistic concept of “ethnic” and enables me to have a complex vision of things, filtered through a cultural passion. I try to find similarities between the East – which enchants me - and the West - to which I belong - and I like to turn these similarities into furniture and decorations, to give a touch of sophisticated depth and timeless elegance to a room.’
Discover the collection on ArmaniCasa.com
The new Frames of Life campaign tells the story of five characters, each different in their origin, culture and experience. First there is Kelly who shares with us his love for Italy, then Anna, who grew up in the Finnish frozen forests, Melodie, who embodies the beautiful culture of Martinique, Maximiliano shares with us his passion for Argentina and Maaya who shows us her favorite places in Tokyo. True for all of them is that although they might come from distant parts of the world, their daily lives are framed by eyewear that underline each person’s unique beauty.
Every day is a succession of events that pass before our eyes and inevitably shaping our lives we want you to share one of yours with us. One individual will then have the chance to become the sixth character of the campaign – so tell us your story!
For the first time ever, thanks to the use of Face Tracking technology, users can navigate with their eyes: the opening and closing movements acting as the click of a mouse.
Visit the innovative FramesofLife.com website and try out the new interactive experience! Go and see for yourself!