Anna appears wearing two models from the new line.
The sun frame - is a classic square-shaped design made from excellent materials. It is elegant with accentuated sophisticated details in a chic color with a minimalist allure. The second pair is a perfect combination of vintage inspiration and innovative design. Its distinctive feature is the patented screwless titanium hinge.
“When I think of Finland, the first images I see are wide expanses of frozen lakes and huge forests surrounded by a peaceful atmosphere, a truly unique spectacle.”
Watch Anna talk about her life in and tell her story on the dedicated Frames Of Life website.
On the 9th of April, Giorgio Armani reopened the flagship store in Milan on Via Monte Napoleone.
Located in the historic Palazzo Taverna, the flagship store has been entirely redesigned by Giorgio Armani and his team of architects who wanted to bring out the original geometry of the building, not only inside but out. The interior design is bespoke for the store. Returning to the original architecture of the building, each floor sees a succession of rooms connected by elegant portals with platinum trim. All the rooms have been customized and furnished with the latest designs from the new Armani/Casa collection.
“The reopening of the boutique in Milan comes at a very important time for me, as I celebrate forty years of my company, in conjunction with Expo 2015. The operation therefore has a strong symbolic meaning and aesthetic. It summarizes the enduring values of my work and projects them into the future. I wanted to create a boutique with an elegant atmosphere that welcomes the customer and guides him in the different environments. ” says Mr. Armani.
The Salone del Mobile fair in Milan starts today! To celebrate the occasion, along with the upcoming 40th anniversary of the brand, Armani/Casa is showcasing several design objects including the Jazz bar cabinet, the Jingo and James tables, the Jaime and Hack lamps, Jacques candle holders, Joe board games, the Jaspide paperweight and 40 limited edition pieces of the Justin desk. The striking installation plays innovatively with the shapes and colours of the pieces. This multifaceted project is a blend of creativity and craftsmanship.
Giorgio Armani has said: ‘I was always fascinated by the subtle exchange between sensitivity and taste, which goes beyond the overly simplistic concept of “ethnic” and enables me to have a complex vision of things, filtered through a cultural passion. I try to find similarities between the East – which enchants me - and the West - to which I belong - and I like to turn these similarities into furniture and decorations, to give a touch of sophisticated depth and timeless elegance to a room.’
Discover the collection on ArmaniCasa.com
The new Frames of Life campaign tells the story of five characters, each different in their origin, culture and experience. First there is Kelly who shares with us his love for Italy, then Anna, who grew up in the Finnish frozen forests, Melodie, who embodies the beautiful culture of Martinique, Maximiliano shares with us his passion for Argentina and Maaya who shows us her favorite places in Tokyo. True for all of them is that although they might come from distant parts of the world, their daily lives are framed by eyewear that underline each person’s unique beauty.
Every day is a succession of events that pass before our eyes and inevitably shaping our lives we want you to share one of yours with us. One individual will then have the chance to become the sixth character of the campaign – so tell us your story!
For the first time ever, thanks to the use of Face Tracking technology, users can navigate with their eyes: the opening and closing movements acting as the click of a mouse.
Visit the innovative FramesofLife.com website and try out the new interactive experience! Go and see for yourself!
This year, during the Salone del Mobile in Milan, some of the Armani/Casa Interior Design Studio’s most important global projects are being displayed at the Armani/Teatro for the very first time. The exhibition represents an important milestone in Armani/Casa’s history. The projects include Queen’s Gate Place in London, Harbaa Towers in Tel Aviv, The World Towers in Mumbai, the interior design of Century Spire in Makati, an elegant residential district in Manila, Residences by Armani/Casa in Miami, the Art Residences in Chengdu, China, Maçka Residences in Istanbul, Armani Hotel and San Pietro all’Orto 6 in Milan and the Armani Hotel in Dubai.
‘For the past decade my Interior Design Studio has been working on outstanding projects all over the world, coming up with new creative solutions in which an aesthetic of luxurious simplicity is interpreted through the local culture and ethos…’ - Giorgio Armani commented.
Discover the world of Armani/Casa.
Today is World Water Day!
Acqua for Life has been transforming lives around the world and providing precious clean water to communities in need since 2011.
We want to make this our biggest year yet and #HelpGiveWater to more communities around the world.
Find out how you can make a difference on: acquaforlife.org
See the impact of our efforts over the last 4 years with the #AcquaforLife project in this short film.
Go behind the scenes of the new Acqua di Giò Profumo campaign.
Visit our special site to get the full the Acqua di Giò experience!
What better way to celebrate the arrival of Spring than with the new ‘Blossom’ collection from #ArmaniDolci!
Pick up a box in store or right here.
For the second year running, Giorgio Armani will participate in Baselworld, the International Watch and Jewellery Show held this week in Basel, to unveil the new Emporio Armani Swiss Made Fall 2015 watch collection.
This season, the Emporio Armani Swiss Made collection has been expanded with two new lines - Fluid Deco, designed for women, and Bold Motion, for men.
Giorgio Armani has said: "The Swiss Made project is giving me great satisfaction. Personally, I find it very stimulating…”
For more information, click here.
We are proud to announce a new and exciting project to celebrate 40 years of Armani - #Atribute.
For the next 40 weeks we will be unveiling 40 themes revealing the rich history of the brand and its designer.
Alongside a new website http://Armani.com/Atribute, you will be able to follow the stories on our social media and even get involved by using the special hashtag #ATribute.
As the first theme, we chose to focus on the history of Mr. Armani and give you some unique glimpses into his past.
Pictured: a young Giorgio Armani with his older brother Sergio and a childhood friend in Rivergaro.
Visit the dedicated website for a full article on #Atribute to History.
Take a look at the making of the new Acqua di Giò Eau de Toilette campaign.
Presenting the new Acqua di Giò Eau de Toilette with Jason Morgan. Watch the campaign video.
Versatile, neutral tones make for the perfect transition into Spring.
Add a light leather jacket for an effortless daytime look or step out in a nude-colored flowing dress for sophisticated eveningwear.
Browse outfit and accessory ideas from ‘Sabbia’, the newest Giorgio Armani collection.
Keep in line with the season’s trend of maxi striped dresses and jackets with pieces from the latest Emporio Armani collection. The bold nautical print is sure to add flair to your wardrobe.
Flip through our selection of outfits and get inspired for Summer.
Find the looks here.