Unveiling of the Giorgio Armani Spring/Summer 2016 New Normal campaign shot by Peter Lindbergh.
Over the years, the collaboration between Giorgio Armani and Peter Lindbergh has produced a series of timeless images, which have entered the general collective imagination for their introspective intensity and subtle, film-like allure. This new collaboration renews a partnership based on a strong aesthetic affinity and a shared idea of classicism as a core value.
The images, shot in a studio in Paris in an environment that has the simplicity of an atelier d'artiste or a movie set, are characterized by their timeless, black-and-white narrative style. They are not simply fashion photographs, but portraits of four authentic women, even before being world-renowned models. Nadja Auermann, Yasmin Le Bon, Stella Tennant and Eva Herzigova show themselves for what they are today: deeply fascinating women, with a proud look and without artifice. Just as the New Normal collection is a timeless distillation of the Armani style, these women show that true beauty is ageless, and that one's authentic style is normal, measured, perfect for everyday life and never excessive.
Giorgio Armani says, 'for this campaign, I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life.'
New Normal is a selection of timeless pieces by Giorgio Armani. These are always part of his collections and are distinguished by being styles possessed of an essential sophistication, which stand in marked contrast to fashion based on passing fads. New Normal is the expression of a new concept of ‘classic’, one that is continually creatively updated and revised with a modern touch, both in terms of proportions and details.
New Normal combines the essence of the Armani style in a young and modern wardrobe, perfect for today's active and dynamic woman who seeks personal garments that she can see herself in and interpret with ease. The collection is available in all Giorgio Armani boutiques and on Armani.com.
Ten inspiring women interpret Giorgio Armani Menswear Spring Summer 2016 looks during Milan Fashion Week.
Discover all of the #HowSheWearsIt portraits, shot by Alberto Zanetti, and exclusive interviews on LaDoubleJ.com
Giorgio Armani is happy to announce the premiere of the second edition of his Films of City Frames initiative on 12th October in London (United Kingdom), in partnership with the 59th BFI London Film Festival. Academy-Award® winning actress Dame Helen Mirren will serve as the Special Ambassador of this year’s events. Her prodigious talent, accomplishments, grace and decades of professional experience sets a great example for the young directors who participated in the initiative.
Four short movies will premiere on 12th October at a private morning screening hosted by Dame Helen Mirren and Roberta Armani at BFI Southbank, followed by a panel discussion moderated by esteemed journalist Tim Blanks and welcomed by BFI Chief Executive Amanda Nevill. As announced in July, Armani has for the first time partnered up with the BFI London Festival to showcase the films to audiences at one of the world’s key film festivals.
A special celebration to mark the occasion, will take place the night before, on 11th October with an exclusive dinner held in the city, hosted by Dame Helen Mirren and Roberta Armani.
Films of City Frames once again demonstrates the strong link between Giorgio Armani and the world of film, through the rich fictional universes built around the Frames of Life collection of eyewear, demonstrating how Giorgio Armani continues his activities in support of emerging talent in various fields, from fashion to cinema.
Giorgio Armani says this about the project: ‘The success of the first edition of short films, which was presented in 2014 at the Toronto International Film Festival, convinced me to pursue the initiative and to offer another great opportunity to young talents who are not yet known and established. The BFI London Film Festival seemed like the right place to showcase the results, given the attention that the British Film Institute has always dedicated to seeking out and supporting new talent. I'm so honored that a great actress as Dame Helen Mirren has joined the initiative this year as mentor and special Ambassador. It is important for young directors to have a reference person, and Dame Helen Mirren, with her personality and experience, seemed like the right person to give them valuable advice”
Dame Helen Mirren, thrilled to take part, says: "Mentoring and encouraging students of the cinema is very important for me. Thanks to the inspiration and guidance of our great friend, the remarkable Mr. Giorgio Armani, we of the older generation can mentor and help the creativity of today's young filmmakers. I applaud Mr Armani for his energy, love of, and commitment to the art form that is film, and for his creation of this program, Films of City Frames. I am very honored to be his special Ambassador, especially as this year it lands in my home, London, at the London Film Festival. So Bravo to Giorgio and the young talents who will benefit from the support of this renaissance man."
Presenting the new Evening Capsule collection - a remarkable wardrobe of elegant evening wear, able to summarize forty years of an aesthetic that transcends the passage of time, now available in Giorgio Armani boutiques worldwide.
Introducing the new Giorgio Armani Made to Measure campaign, shot by photographer John Balsom in New York. The campaign once again emphasizes the deep connection between Giorgio Armani and the world of entertainment, while this time referencing television, an ever increasingly popular media, featuring iconic black and white shots that were captured of three successful actors who started their careers in television.
The photo shoot captures them rehearsing on stage, or sitting and talking. The spontaneous snapshots represent a new attitude to the bespoke tailored suit: informal yet impeccable, a style simply epitomising a desire to stand out naturally at any time of the day.
Giorgio Armani says: ‘Made to Measure is a unique service designed for the most demanding
customers: a tailored suit that follows the customer’s own body-lines, customised to suit individual
tastes. I think of it as a tool for everyday use, suitable for all ages, all professions, in every part of
The three young actors - American born Matt Bomer, Chinese born Chen Kun and British born Dan Stevens, represent so many modern men, natural and informal, with different cultures and backgrounds, with fast-paced, contemporary lifestyles that know what they want and make a smart choice in what they want to wear.
Matt Bomer says: 'The first tuxedo I ever purchased was Armani. To me, the name has always
been synonymous with class, sophistication, and style. I'm incredibly honored to represent the
made to measure line at this landmark moment in the label's history.'
Chen Kun says: 'It’s a great honor for me to collaborate with Giorgio Armani on this project.
Giorgio Armani Made to Measure is the presentation of tailoring art to demonstrate personality
and perfect solution to combining comfortable and confident.'
Dan Stevens says: 'I'm truly delighted to be collaborating with Giorgio Armani, both personally and
professionally. It's a uniquely excellent feeling wearing something that is made just for you.'
Introducing the new #EmporioArmani collection for Fall/Winter 2016 shot in the streets of New York by Lachlan Bailey.
British GQ Magazine paid homage to Mr.Armani and his inspirational career with a beautiful short film featuring Martin Scorsese, Benicio del Toro, Tony Bennett, Ray Liotta and more. Watch it and read the full story here.
The Olimpia Milano basketball team is getting ready for the playoffs. Take a look at a special photoshoot shot by Giampaolo Sgura, for the latest EA7 Spring/Summer 2015 collection to tide you over in the meantime.
Discover the new collection here.
Meet Buenos Aires-born Maximiliano. He has chosen frames from the new collection that are marked by a retro touch and are a perfect combination of classic and innovative.
Maximiliano adores the theatre and drama as well as roaming the Argentinian countryside on his horse.
He talks about his land with great fondness: “When I close my eyes, I see the ocean, the sun and the fields on the horizon.”
Follow Maximiliano’s steps on the Frames of Life website.
Introducing Melodie from Martinique. Listen to her talk about her dreams and passions in life.
"I love to go back to Martinique, see the places where I belong, pristine beaches and wilderness, to find myself, to feel revived again."
In the new campaign she is seen wearing models from the latest Frames of Life collection. Both sun and optical frames are minimal, sophisticated with a retro touch.
To hear more from Melodie about her life, visit the Frames Of Life website.
Introducing the new Spring Tartan Capsule collection. See the full daytime looks complete with pumps, bags and coats, where the tartan graphics get a new interpretation through soft silk and wool fabrics and head to your Giorgio Armani boutiques to pick up your outfit for the next season.
In the latest Frames of Life campaign Kelly wears different glasses from the newest collection.
Inspired by the style and elegance of the Giorgio Armani's men's fashion collection, the iconic frames, with vintage influences, have been revisited with a modern twist.
The distinctive diamond rivets on the front and the temple tips are a clear reference to the world of Giorgio Armani.
Kelly, originally from Tennessee, left his hometown to travel and upon arriving in Italy, fell in love. He has said that, “Milan is not for everyone… it is for curious, dynamic people who love art as a real form of beauty, a perfect blend of tradition and innovation.”
Find out more about Kelly on the dedicated Frames Of Life website.
In the latest Frames of Life campaign, Anna appears wearing two models from the new line.
The sun frame - is a classic square-shaped design made from excellent materials. It is elegant with accentuated sophisticated details in a chic color with a minimalist allure. The second pair is a perfect combination of vintage inspiration and innovative design. Its distinctive feature is the patented screwless titanium hinge.
“When I think of Finland, the first images I see are wide expanses of frozen lakes and huge forests surrounded by a peaceful atmosphere, a truly unique spectacle.”
Watch Anna talk about her life in and tell her story on the dedicated Frames Of Life website.