Giorgio Armani is happy to announce the premiere of the second edition of his Films of City Frames initiative on 12th October in London (United Kingdom), in partnership with the 59th BFI London Film Festival. Academy-Award® winning actress Dame Helen Mirren will serve as the Special Ambassador of this year’s events. Her prodigious talent, accomplishments, grace and decades of professional experience sets a great example for the young directors who participated in the initiative.
Four short movies will premiere on 12th October at a private morning screening hosted by Dame Helen Mirren and Roberta Armani at BFI Southbank, followed by a panel discussion moderated by esteemed journalist Tim Blanks and welcomed by BFI Chief Executive Amanda Nevill. As announced in July, Armani has for the first time partnered up with the BFI London Festival to showcase the films to audiences at one of the world’s key film festivals.
A special celebration to mark the occasion, will take place the night before, on 11th October with an exclusive dinner held in the city, hosted by Dame Helen Mirren and Roberta Armani.
Films of City Frames once again demonstrates the strong link between Giorgio Armani and the world of film, through the rich fictional universes built around the Frames of Life collection of eyewear, demonstrating how Giorgio Armani continues his activities in support of emerging talent in various fields, from fashion to cinema.
Giorgio Armani says this about the project: ‘The success of the first edition of short films, which was presented in 2014 at the Toronto International Film Festival, convinced me to pursue the initiative and to offer another great opportunity to young talents who are not yet known and established. The BFI London Film Festival seemed like the right place to showcase the results, given the attention that the British Film Institute has always dedicated to seeking out and supporting new talent. I'm so honored that a great actress as Dame Helen Mirren has joined the initiative this year as mentor and special Ambassador. It is important for young directors to have a reference person, and Dame Helen Mirren, with her personality and experience, seemed like the right person to give them valuable advice”
Dame Helen Mirren, thrilled to take part, says: "Mentoring and encouraging students of the cinema is very important for me. Thanks to the inspiration and guidance of our great friend, the remarkable Mr. Giorgio Armani, we of the older generation can mentor and help the creativity of today's young filmmakers. I applaud Mr Armani for his energy, love of, and commitment to the art form that is film, and for his creation of this program, Films of City Frames. I am very honored to be his special Ambassador, especially as this year it lands in my home, London, at the London Film Festival. So Bravo to Giorgio and the young talents who will benefit from the support of this renaissance man."
Presenting the new Evening Capsule collection - a remarkable wardrobe of elegant evening wear, able to summarize forty years of an aesthetic that transcends the passage of time, now available in Giorgio Armani boutiques worldwide.
Introducing the new Giorgio Armani Made to Measure campaign, shot by photographer John Balsom in New York. The campaign once again emphasizes the deep connection between Giorgio Armani and the world of entertainment, while this time referencing television, an ever increasingly popular media, featuring iconic black and white shots that were captured of three successful actors who started their careers in television.
The photo shoot captures them rehearsing on stage, or sitting and talking. The spontaneous snapshots represent a new attitude to the bespoke tailored suit: informal yet impeccable, a style simply epitomising a desire to stand out naturally at any time of the day.
Giorgio Armani says: ‘Made to Measure is a unique service designed for the most demanding
customers: a tailored suit that follows the customer’s own body-lines, customised to suit individual
tastes. I think of it as a tool for everyday use, suitable for all ages, all professions, in every part of
The three young actors - American born Matt Bomer, Chinese born Chen Kun and British born Dan Stevens, represent so many modern men, natural and informal, with different cultures and backgrounds, with fast-paced, contemporary lifestyles that know what they want and make a smart choice in what they want to wear.
Matt Bomer says: 'The first tuxedo I ever purchased was Armani. To me, the name has always
been synonymous with class, sophistication, and style. I'm incredibly honored to represent the
made to measure line at this landmark moment in the label's history.'
Chen Kun says: 'It’s a great honor for me to collaborate with Giorgio Armani on this project.
Giorgio Armani Made to Measure is the presentation of tailoring art to demonstrate personality
and perfect solution to combining comfortable and confident.'
Dan Stevens says: 'I'm truly delighted to be collaborating with Giorgio Armani, both personally and
professionally. It's a uniquely excellent feeling wearing something that is made just for you.'
Introducing the new #EmporioArmani collection for Fall/Winter 2016 shot in the streets of New York by Lachlan Bailey.
British GQ Magazine paid homage to Mr.Armani and his inspirational career with a beautiful short film featuring Martin Scorsese, Benicio del Toro, Tony Bennett, Ray Liotta and more. Watch it and read the full story here.
The Olimpia Milano basketball team is getting ready for the playoffs. Take a look at a special photoshoot shot by Giampaolo Sgura, for the latest EA7 Spring/Summer 2015 collection to tide you over in the meantime.
Discover the new collection here.
Meet Buenos Aires-born Maximiliano. He has chosen frames from the new collection that are marked by a retro touch and are a perfect combination of classic and innovative.
Maximiliano adores the theatre and drama as well as roaming the Argentinian countryside on his horse.
He talks about his land with great fondness: “When I close my eyes, I see the ocean, the sun and the fields on the horizon.”
Follow Maximiliano’s steps on the Frames of Life website.
Introducing Melodie from Martinique. Listen to her talk about her dreams and passions in life.
"I love to go back to Martinique, see the places where I belong, pristine beaches and wilderness, to find myself, to feel revived again."
In the new campaign she is seen wearing models from the latest Frames of Life collection. Both sun and optical frames are minimal, sophisticated with a retro touch.
To hear more from Melodie about her life, visit the Frames Of Life website.
Introducing the new Spring Tartan Capsule collection. See the full daytime looks complete with pumps, bags and coats, where the tartan graphics get a new interpretation through soft silk and wool fabrics and head to your Giorgio Armani boutiques to pick up your outfit for the next season.
In the latest Frames of Life campaign Kelly wears different glasses from the newest collection.
Inspired by the style and elegance of the Giorgio Armani's men's fashion collection, the iconic frames, with vintage influences, have been revisited with a modern twist.
The distinctive diamond rivets on the front and the temple tips are a clear reference to the world of Giorgio Armani.
Kelly, originally from Tennessee, left his hometown to travel and upon arriving in Italy, fell in love. He has said that, “Milan is not for everyone… it is for curious, dynamic people who love art as a real form of beauty, a perfect blend of tradition and innovation.”
Find out more about Kelly on the dedicated Frames Of Life website.
In the latest Frames of Life campaign, Anna appears wearing two models from the new line.
The sun frame - is a classic square-shaped design made from excellent materials. It is elegant with accentuated sophisticated details in a chic color with a minimalist allure. The second pair is a perfect combination of vintage inspiration and innovative design. Its distinctive feature is the patented screwless titanium hinge.
“When I think of Finland, the first images I see are wide expanses of frozen lakes and huge forests surrounded by a peaceful atmosphere, a truly unique spectacle.”
Watch Anna talk about her life in and tell her story on the dedicated Frames Of Life website.
On the 9th of April, Giorgio Armani reopened the flagship store in Milan on Via Monte Napoleone.
Located in the historic Palazzo Taverna, the flagship store has been entirely redesigned by Giorgio Armani and his team of architects who wanted to bring out the original geometry of the building, not only inside but out. The interior design is bespoke for the store. Returning to the original architecture of the building, each floor sees a succession of rooms connected by elegant portals with platinum trim. All the rooms have been customized and furnished with the latest designs from the new Armani/Casa collection.
“The reopening of the boutique in Milan comes at a very important time for me, as I celebrate forty years of my company, in conjunction with Expo 2015. The operation therefore has a strong symbolic meaning and aesthetic. It summarizes the enduring values of my work and projects them into the future. I wanted to create a boutique with an elegant atmosphere that welcomes the customer and guides him in the different environments. ” says Mr. Armani.
The Salone del Mobile fair in Milan starts today! To celebrate the occasion, along with the upcoming 40th anniversary of the brand, Armani/Casa is showcasing several design objects including the Jazz bar cabinet, the Jingo and James tables, the Jaime and Hack lamps, Jacques candle holders, Joe board games, the Jaspide paperweight and 40 limited edition pieces of the Justin desk. The striking installation plays innovatively with the shapes and colours of the pieces. This multifaceted project is a blend of creativity and craftsmanship.
Giorgio Armani has said: ‘I was always fascinated by the subtle exchange between sensitivity and taste, which goes beyond the overly simplistic concept of “ethnic” and enables me to have a complex vision of things, filtered through a cultural passion. I try to find similarities between the East – which enchants me - and the West - to which I belong - and I like to turn these similarities into furniture and decorations, to give a touch of sophisticated depth and timeless elegance to a room.’
Discover the collection on ArmaniCasa.com