Giorgio Armani and renowned luxury car manufacturer Bugatti are pleased to announce their collaboration for the creation of an artisanal capsule collection of small leather goods and refined clothing – Giorgio Armani for Bugatti.
The Italian and the French brand have come together for the first time to promote a vision of dynamic and timeless elegance. The objective of Giorgio Armani and Bugatti is to offer their customers products that are distinguished by top-quality materials and the skill evident in their creation. The Giorgio Armani for Bugatti capsule collection is made for a sophisticated man who constantly seeks out exclusive luxury.
Accessories and garments in the capsule collection, launching for autumn/winter 2016-2017, feature details that reference the iconic motifs of the Bugatti brand. The horseshoe-shaped emblem on the front of the cars is seen on pendants for bags, while Bugatti’s brand colour blue appears on inner linings of bags, in interior pockets and on the treads and insoles of footwear. The palette, focused on the three stylish and timeless colours of cognac, army green and blue, is a recurring element of the collection.
Garments and accessories are manufactured in limited editions and numbered, and display the special logo: Giorgio Armani for Bugatti.
The capsule collection will be on sale from August 2016 in select Giorgio Armani boutiques and in Ettore Bugatti lifestyle boutiques.
We are pleased to reveal the Giorgio Armani autumn/winter 2016/17 advertising campaign, shot by Mert Alas and Marcus Piggott. Mathilde Brandi, Maartje Verhoef, Heather Kemesky, Julian Schneyder, Andrey Zakharov and André Bona are immersed in an atmosphere that is subtly introspective and suggests a sense of realism.
We are pleased to announce the new Giorgio Armani New Normal autumn/winter 2016-17 advertising campaign, shot by Peter Lindbergh.
Following last season’s focus on timeless beauty, New Normal now promotes the idea of a global, multi-faceted beauty. Models Liu Wen, Liya Kebede, Elisa Sednaoui and Amanda Murphy are women that vary in their cultural and geographical backgrounds, far from established aesthetic canons, each unique and different. They are caught by the camera with genuine naturalness, an expression of beauty that is without time or place.
Narrative in style and executed in direct black and white, the new campaign, featuring vibrant portraits, was shot in France on the Plage du Touquet, an iconic location for Peter Lindbergh.
Giorgio Armani says: “I wanted to show different types of beauty, without barriers – four young women who experience the present in their own ways. With my style, I have always wanted to communicate the idea of concrete, real elegance, and this campaign renews this message with a sense of absolute modernity.”
Peter Lindbergh’s artistic collaboration with Armani has spanned many years and continues with this new campaign; the photographer’s intense and timeless style has always had a strong affinity with the values of the designer.
Giorgio Armani New Normal is a wardrobe designed for today’s women, offering them garments that remain classic over time. It is the result of an aesthetic that has now become international, surpassing the barriers of time and place.
EA7 Emporio Armani unveils the new advertising campaign and proudly renews its partnership as official outfitter of the Italian Team for this year’s upcoming Olympic and Paralympic Summer Games in Rio de Janeiro.
In the black-and-white images shot by Serge Guerand, models Pietro Boselli and Penny Lane are captured embodying and celebrating the values of team spirit, passion and dedication that sports stand for.
The Rio 2016 Olympic and Paralympic Games are one step closer now that the Italian flag has been handed over to our Italia Team athletes and flag bearers Federica Pellegrini and Martina Caironi, donning their EA7 outfits at the Quirinale, home of the President of the Republic Sergio Mattarella, with President of the Italian National Olympic Committee Giovanni Malagò and President of the Italian Paralympic Committee Luca Pancalli proudly participating in the celebrations.
Presenting the new Evening Capsule collection - a remarkable wardrobe of elegant evening wear, able to summarize forty years of an aesthetic that transcends the passage of time, now available in Giorgio Armani boutiques worldwide.
Introducing the new Giorgio Armani Made to Measure campaign, shot by photographer John Balsom in New York. The campaign once again emphasizes the deep connection between Giorgio Armani and the world of entertainment, while this time referencing television, an ever increasingly popular media, featuring iconic black and white shots that were captured of three successful actors who started their careers in television.
The photo shoot captures them rehearsing on stage, or sitting and talking. The spontaneous snapshots represent a new attitude to the bespoke tailored suit: informal yet impeccable, a style simply epitomising a desire to stand out naturally at any time of the day.
Giorgio Armani says: ‘Made to Measure is a unique service designed for the most demanding
customers: a tailored suit that follows the customer’s own body-lines, customised to suit individual
tastes. I think of it as a tool for everyday use, suitable for all ages, all professions, in every part of
The three young actors - American born Matt Bomer, Chinese born Chen Kun and British born Dan Stevens, represent so many modern men, natural and informal, with different cultures and backgrounds, with fast-paced, contemporary lifestyles that know what they want and make a smart choice in what they want to wear.
Matt Bomer says: 'The first tuxedo I ever purchased was Armani. To me, the name has always
been synonymous with class, sophistication, and style. I'm incredibly honored to represent the
made to measure line at this landmark moment in the label's history.'
Chen Kun says: 'It’s a great honor for me to collaborate with Giorgio Armani on this project.
Giorgio Armani Made to Measure is the presentation of tailoring art to demonstrate personality
and perfect solution to combining comfortable and confident.'
Dan Stevens says: 'I'm truly delighted to be collaborating with Giorgio Armani, both personally and
professionally. It's a uniquely excellent feeling wearing something that is made just for you.'
Introducing the new #EmporioArmani collection for Fall/Winter 2016 shot in the streets of New York by Lachlan Bailey.
British GQ Magazine paid homage to Mr.Armani and his inspirational career with a beautiful short film featuring Martin Scorsese, Benicio del Toro, Tony Bennett, Ray Liotta and more. Watch it and read the full story here.
Meet Buenos Aires-born Maximiliano. He has chosen frames from the new collection that are marked by a retro touch and are a perfect combination of classic and innovative.
Maximiliano adores the theatre and drama as well as roaming the Argentinian countryside on his horse.
He talks about his land with great fondness: “When I close my eyes, I see the ocean, the sun and the fields on the horizon.”
Follow Maximiliano’s steps on the Frames of Life website.
Introducing Melodie from Martinique. Listen to her talk about her dreams and passions in life.
"I love to go back to Martinique, see the places where I belong, pristine beaches and wilderness, to find myself, to feel revived again."
In the new campaign she is seen wearing models from the latest Frames of Life collection. Both sun and optical frames are minimal, sophisticated with a retro touch.
To hear more from Melodie about her life, visit the Frames Of Life website.
In the latest Frames of Life campaign Kelly wears different glasses from the newest collection.
Inspired by the style and elegance of the Giorgio Armani's men's fashion collection, the iconic frames, with vintage influences, have been revisited with a modern twist.
The distinctive diamond rivets on the front and the temple tips are a clear reference to the world of Giorgio Armani.
Kelly, originally from Tennessee, left his hometown to travel and upon arriving in Italy, fell in love. He has said that, “Milan is not for everyone… it is for curious, dynamic people who love art as a real form of beauty, a perfect blend of tradition and innovation.”
Find out more about Kelly on the dedicated Frames Of Life website.